Women Who Paved the Way
March is Women’s History Month—a time to honor the athletes who changed the game and inspired the next generation.
March is more than just a celebration—it’s a tribute to the women who broke barriers, demanded more, and proved that the field, the court, and the track belong to everyone.
Icons like Billie Jean King, who fought for gender equality in tennis, and Lisa Leslie, who helped establish the WNBA’s legacy, didn’t just play—they paved the way. Their stories remind us that sports are not just about winning, but about creating space for others to rise.
At AuraAthletic Fit, we believe in honoring the past while building the future. Every girl who laces up her cleats, pulls on her jersey, and gives it her all is continuing that legacy. Whether you're a team captain or just starting out, you’re part of the movement.
Like the athlete pictured here, proudly wearing IDA cleats—designed by women, for women—today’s players are stepping onto the field with gear that truly supports them. It’s more than just performance—it’s about representation, confidence, and pride in every stride.