Aura’s Blog
What It Means to Be a First Fit
At AuraAthletic Fit, we don’t just sell gear—we shape confidence. If you’re here now, you’re a First Fit: a trailblazer, a teammate, and a vital part of our story.
Behind-the-Brand
AuraAthletic Fit was born from a empty shelf moment and a simple truth: our girls deserve better. From hand-me-down jerseys to boys’ baseball uniforms, female athletes have been making do for too long. This is the story of why we’re changing that—one confident girl at a time.
Game-Ready: What to Pack for Summer Sports Camps
Summer sports camps are more than just a break from routine — they’re a chance for young athletes to grow, connect, and level up. Whether it’s a day camp or an overnight program, showing up prepared sets the tone for confidence and performance. At AuraAthletic Fit, we’ve put together a quick go-to guide of summer essentials every female athlete should have in her bag before heading to camp.
For the Love of the Game (and Mom)
In May, we celebrate more than spring sports and championship runs—we celebrate the women behind the scenes: the moms, aunts, coaches, and supporters who make it all possible.
Spring into Action
Spring is a season of growth—on the field and off. Whether you’re kicking off softball, lacrosse, or outdoor training, April is about shaking off the rust and getting back in rhythm.
Women Who Paved the Way
March is Women’s History Month—a time to honor the athletes who changed the game and inspired the next generation.
Fuel Your Confidence
This month isn’t just about heart-shaped chocolates—it's about heart, hustle, and believing in yourself.
New Year, Stronger You
New year, new goals. Whether you're training for spring sports, coming off a winter break, or just looking to level up, January is a time to set intentions that fuel your future. Think beyond resolutions—focus on routines.
Holiday Self-Care for Female Athletes: Staying Strong, Healthy, and Balanced During the Holidays
As the holiday season approaches, it’s important for female athletes to prioritize self-care. In our latest blog post, we share tips on how to stay strong and healthy during the hustle and bustle of the holidays—from recovery time and staying hydrated to managing stress and staying active. Take time to recharge, both physically and mentally, and start the new year feeling your best!
The Ultimate Christmas Gift Guide for Female Athletes 12 Days Until Christmas! 🎄🎁
Looking for the perfect gift for the female athlete in your life? From performance gear to motivational tees, check out our ultimate Christmas gift guide featuring top products for athletes in basketball, soccer, volleyball, lacrosse, and more. These gifts will help her perform at her best and celebrate women’s sports all season long!
Winter Training: Staying Active and Motivated During the Holidays
Stay active and motivated this winter with our tips for female athletes on maintaining your fitness routine during the holidays. From indoor training to strength-building workouts and time management strategies, we’ve got you covered to keep your game strong all season long!
Gratitude in Sports: How Female Athletes Can Use Thankfulness to Boost Performance
Gratitude isn’t just a mindset—it’s a secret weapon. When you approach your sport with thankfulness, you bring a unique combination of positivity, focus, and resilience that sets you apart.
Breaking Barriers: The Scarcity of Female Coaches
Behind every successful athlete is a coach guiding and inspiring them to be their best. While it’s no secret that female athletes are making huge strides, the lack of female coaches in these spaces remains a glaring issue. So where are all the female coaches? And more importantly, what can we do about it?
Calling All Parents
So, your daughter is in sports, now what? Now that she’s lacing up those cleats, the real question is: what’s next? How do you, as a parent, best support her on this journey?
Top 5 Must-Have Athletic Apparel Items for Female Athletes
Whether you’re dominating the field, hitting the gym, or gearing up for game day, having the right apparel can make all the difference in your performance. We’ve curated the top five essential pieces every female athlete needs to look and feel her best, both on and off the field.
Her Sports Haven
There are tons of sporting goods stores for men, but females make up 50% of the athletes in New York, so why don’t we see 50% of the stores, 50% of the floor space, or 50% of the school budgets? It’s time for girls and women to have their own dedicated store. That’s why I’m opening AuraAthletic Fit.