So, your daughter is in sports, now what? Now that she’s lacing up those cleats, the real question is: what’s next? How do you, as a parent, best support her on this journey?

Whether you’re dominating the field, hitting the gym, or gearing up for game day, having the right apparel can make all the difference in your performance. We’ve curated the top five essential pieces every female athlete needs to look and feel her best, both on and off the field.

There are tons of sporting goods stores for men, but females make up 50% of the athletes in New York, so why don’t we see 50% of the stores, 50% of the floor space, or 50% of the school budgets? It’s time for girls and women to have their own dedicated store. That’s why I’m opening AuraAthletic Fit.